Advertising & Publications Specialist

Coal Valley, IL

Responsibilities & Duties:

• Participate in strategic and creative brainstorming regarding marketing objectives.
• Coordinates the placement and design of all advertising from internal campaigns to external media by communicating with third-party partners.
• Monitors quality and maintains consistency of advertising on both internal and external outlets.
• Assists in monitoring analytics and measuring effectiveness of paid digital media and conversions on bank’s website.
• Creates promotional concepts, designs and prepares print layouts (traditional and nontraditional media), writes advertising copy; creates email marketing and digital media advertising and maintains continuous compliance with bank advertising regulations.
• Responsible for creating, updating, and monitoring inventory of bank publications, brochures/flyers, newspaper and magazine ads, billboards, and other miscellaneous print projects.
• Creates and publishes content to the bank’s branch displays including ATM screens and in-branch advertising.
• Assists the preparation of the annual marketing plan/budget; effectively works within the budget; monitors, records, and controls advertising and publication expenses.
• Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials.
• Develops an extensive knowledge of all bank products and services.
• Supports Special Event & Social Media Specialist in community event coordination, ordering promotional products, and supporting customer recruitment and appreciation.
• Research and implement up-to-date trends and best practices in design and digital marketing.

Position Requirements:

• Bachelor’s Degree in Marketing, Advertising, Graphic Design, or previous marketing/graphic design experience
• Ability to work with Apple iOS products (iMac & iPad Pro)
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.)
• Proficient in Microsoft Office (Word, Excel, PowerPoint, OneNote, etc.)
• Proven experience with graphic design, with a strong portfolio of work
• Ability to multi-task, work under pressure, and work within short deadlines
• Proficient in Google Ads
• Excellent communication skills
• Exceptional attention to detail

EOE/Minorities/Females/Vet/Disability
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply.

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